SarahMashhood — Curator, Host, Facilitator & Coach. Event host, moderator and communications coach based in Karachi, Pakistan, working in English and Urdu.
Light the Fire 🔥
Fifteen years holding a hall — live television, national conference stages and the corporate floor. No preaching at an audience — lighting it up instead.
Work With Sarah
Three Ways to Book
Most enquiries arrive as one of these. Pick the nearest one and the conversation starts a step ahead of the brief.
Host & Moderate
Conferences, awards nights, galas, launches, panels, broadcast.
100+ events · 2,500-strong halls · seven national networks
See the Stage Work→
Curate the Whole Thing
High-stakes events, interview series and experiences led end to end — from the running order to the last handover.
Four editions of LearnFest · six-year TiE Karachi residency
The Curator Profile→
Coach & Teach
Communications coaching for leaders, and teaching on communication, presentation skills and event management.
15 years in L&D · MBTI certified · MBA, IoBM
Coaching & Teaching→Profile
And Somehow It Still Feels Like the Work Has Just Started.
A communication professional, facilitator, consultant and host — known for an energetic presence and for engaging diverse audiences across three worlds that rarely share one name: live entertainment television, national conference stages, and the corporate floor.
A marketer by qualification and an HR/L&D consultant by profession, with an MBA in Marketing from the Institute of Business Management (IoBM). Fifteen years in the Learning & Development industry, working with organisations on leadership, culture, communication and team effectiveness — currently as Chief Operating Officer at Torque Corp, facilitating and co-facilitating teams and large groups. Certified in MBTI personality assessments, and delivering Business Writing workshops with Talent Experts International. Bilingual in English and Urdu, switching naturally between the two within a single event, with an international sensibility that travels easily beyond Pakistan.
Founded The Management Society (TMS) at IoBM — a new student society that ran innovative events and mobilised the campus behind them. A frequent guest expert on television morning shows. Hosted Pakistan Idol Season 2 (2025–26) and currently hosts Celebrating Sweet Success, a talk show featuring distinguished IoBM alumni. Emcee for numerous public and corporate events, and an Executive Committee Member of the IoBM Alumni Association.
Broadcast
Pakistan Idol Season 2
2025–26 · Digital Host & Presenter
Ran three branded segments across the season — Sooper Lounge, Zong Green Room and Golden Pearl — covering contestant experience through interviews, corridor moments and behind-the-scenes coverage, plus the Basant Special.
Broadcast across seven national networks — Geo TV, PTV, Green Entertainment, Express Entertainment, A-Plus Entertainment, Aur Life and Aan TV — streamed internationally on Begin, and published across Pakistan Idol's social channels.
Sooper Lounge
Long-form conversation with contestants on the Sooper set.
Zong Green Room
Backstage, ninety seconds before they walk on.
Golden Pearl
In the chair, mid-prep, with the contestants getting ready.
A format with no second takes. It rewards improvisation, fast reading of nervous first-time performers, and getting something real out of someone ninety seconds before they walk on stage.
Long-form
Long-form Conversation Is Where It Gets Interesting
Celebrating Sweet Success
IoBM Alumni Talk Show · Two seasons, two years · ~40 episodes · Host & Scriptwriter
Founders, bankers, media operators and educators from the IoBM alumni network. Written as well as fronted, which is why the questions go somewhere the guest was not expecting.
Guests included
- Imran Haleem SheikhJS · BankIslami
- Umair MasoomMyco · BuyPass
- Ammar Hasanex-Daraz · BuyPass
- Rizwan SiddiquiPixel · Shark Tank Pakistan
- Maliha MurtazaAga Khan University Hospital
- Abid VazirCherat Packaging
- Irfan Hilal AhmedDreamworld Resorts
- Saad ZuberiLucky One Mall
- Faisal HashmiSynergy Advertising
- Sarosch AhmedSymmetry Digital
- Salman BegOpen Karachi, IoBM
- Ambreena AhmedTeachers Development Centre
- Taha SaleemDeputy Commissioner, Karachi
- Sheikh Hammad AmjadBusiness coach & mediator
On set - Season 02
After the recording
With the floor team
The press wall - Season 02
On set - Season 02
The handover
The shield, presented by IoBM
The press wall - Season 02
Guests and crew, end of a recording day
Mid-conversation, cameras rolling
The shield, presented by IoBM
The floor, mid-recording
Scroll →
Chai, Toast Aur Host
Dawn News · morning show
Guest expert
Aaj Pakistan, Aaj News
Morning show — also Samaa TV
Guest expert
IoBM Alumni Interviews & Event Coverage
Ongoing
Host & Interviewer
Hold That Thought
Torque Corp digital platform · One season
Host & Conversation Curator
Watch on YouTube→TiE Karachi & TRG
Six Years as Resident Host of TiE Karachi’s Flagship Series.
Six years — 2011 to 2017. Two named series and the annual conference. Founders, ministers, cricketers, activists and broadcasters; a decade of Karachi's entrepreneurial community on one stage.
Here's to the Crazy Ones
Conversation series · 2011–2017
Host
How I Got Here!
Conversation series · 2011–2017
Host
TiECon
Annual conference · 2012 & 2015
Event Host
Two Secretariats, Run Together
Alongside the TiE Karachi chapter, ran the Trainers Resource Group secretariat — both at once, for years. Membership, programming, the calendar, the sponsors and the volunteers, for two communities that met every month and expected the day to work.
TiE Karachi
Chapter secretariat — flagship series, TiECon and the member calendar
Trainers Resource Group
Secretariat and programming — the community of trainers, and LearnFest, curated across four editions
Shared the stage with
- Wasim AkramCricketer
- Javed JabbarFormer Federal Minister
- Ali Ansarithen CEO, Engro Corp
- Taher A. KhanInterflow Group
- Frieha AltafFashion Media Events
- Sheema KermaniTehrik-e-Niswan
- Shehzad NawazBOL TV
- Bina ShahAuthor
- Jawwad FaridTech & Startups
- Anees HussainEducationist
- Shahid Khan AfridiCricketer
- Aqeel Karim DhedhiChairman, AKD Group
- Jehan AraKatalyst
- Monis RahmanRozee.pk
- Sabeen MahmudT2F
- Kamal ChinoyPakistan Cables
- Abdullah FerozEfroze
- Yasmeen LariArchitect
Stage
Conferences, Launches & Events
Stages shared with Imran Khan, Dr Abdul Qadeer Khan, Sultana Siddiqui and Sharmila Faruqi.
The corporate floor
Town Halls, Launches, Panels, Awards Nights
A corporate audience is not a conference audience. People are there because they were told to be, and half of them are checking email.
That needs facilitation, not hosting. The needle moves when they start talking to each other, not when the host talks better.
Watch
Press Play. The Work Speaks for Itself.
A brief only goes so far. Here is a day actually running, a segment actually airing, and a conversation actually going somewhere.
1 min 45 sec · CBRE, Year-End Town Hall 2025–26
The Reel
A full day in a hotel ballroom, cut by the client's own crew: the welcome, the keynote, the chaos tour, the milestones wall, the games that got four hundred people out of their chairs — and the room at the end of it.
Showtime With Zong 4G
Pakistan Idol, Season 2 · 1 min 34 sec
Celebrating Sweet Success
Season 02 · In conversation · 1 min
On The Panel — Aaj News
Why comfort keeps people where they are · 1 min
Facilitation
Making It Easy for Everyone
Warmth, humour, direct conversation. People engage because they feel comfortable, included and clear about why it matters — and that is what moves the needle in a session, not the slide deck.
If you want a thorough research on the subject, advice on the arrangement & order, help with the agenda, maybe better scripting and a partner — not just a host or an emcee — then ‘Pick me, choose me, work with me!’
What that looks like
- 01
InSync
Corporate team experience — connection, participation, alignment. Delivered for CBRE in Karachi and Lahore.
02Town Hall & Team-Building Experience
High-energy employee experience combining engagement, interaction and facilitated team activity.
03Leadership & Team Experiences
Purposeful conversation, experiential activity and practical workplace learning.
04Offsites & Retreats
Built around teamwork, reflection, communication and shared challenge.
- 05
Panel & Leadership Conversations
Structured to move leaders past rehearsed answers into something useful.
- 06
Write Right
Public soft-skills programme with Talent Experts — concept, curation and delivery, end to end.
- 07
Street Child World Cup — youth media training
Trained young players in social media, video and content creation ahead of Team Pakistan's participation in Rio de Janeiro, 2014.
Clients
Hosted, Moderated & Facilitated For
Fifteen years of halls, studios and floors — and the names that were in them.
Broadcast networks & platforms
Organisations
Services
Stage, Camera, the Floor
Three disciplines, and the kind of day each one covers.
Stage & Live
Conference host — full & multi-day·Awards night & gala host·Panel moderator·Concert & live entertainment host·Corporate town hall·Annual dinner·Product launch
Camera
Broadcast & on-camera hosting·Branded segment hosting·Backstage & red carpet coverage·Executive interviews·Fireside conversations·Digital interview series·Branded video content
The Floor
Team building & experiential facilitation·Leadership & soft skills workshops·Offsites & retreats·Emcee training & hosting masterclass
Working languages
English and Urdu, switching naturally between the two within a single event.
Based & available
Karachi. Available across Pakistan and internationally, with particular interest in the UAE.
Behind the stage
Also curated and produced end to end, including four editions of LearnFest for Trainers Resource Group — the 2020 edition fully digital.
In their words
“You were the highlight of the MayaTax event at Innovista last week. Your presence and energy was magnetic. It's so rare these days to see someone command a room like that.”
Salman Faysal — MayaTax
“Our first interaction, and it was amazing to see you conduct the panel discussion effortlessly. You've come a long way, and I'm sure the audience loved your insights.”
Kashif Waheed
Pegasus Consulting
“Thank you for hosting such an awesome event. This was our first, so we had a bit of a learning curve. I hope you can take some time out again next month for us.”
Farook Maya
CEO, MayaTax
“She impressed us all with her work ethic and professionalism.”
Awais Sarfraz
BBCL
The next thing
Under construction — nothing standing yet
Something Is Being Built: a Place Where Children Find Out What They Are Made Of
A permanent centre in Karachi where children learn the skills nobody times them on — money, negotiation, failure, making, speaking, caring for something — by doing them, with their hands, at full scale.
Six halls, designed to the standard of the places that got this right. The first version is six stations in flight cases, going into schools.
Build status
Six halls on paper · none built
Phase one
Six stations in crates, into schools.
Phase two
Years two to three
Phase three
Year four onward
The campaign opens before the end of 2026. The plan, the six halls and what phase one costs are all on the page — leave your name and you will hear the day it goes live.
Feed
Lately, On and Off Stage
This season — the studio, the conference floor, the workshop table.
Pakistan Idol, Season 2 — the cast, off air
Finale night, Pakistan Idol
Leadership, culture, growth — turning potential into impact
Celebrating Sweet Success — on set
Headset on, working the tables
Presenting the hall's own work back to it — CBRE
Sooper Lounge — mid-take
Milestones — January 2026
Celebrating Sweet Success — Season 02 on set
Off camera
Guest expert — morning television
Down at the group’s level — CBRE
Briefing the next round — CBRE
SarahMashhood
Curator, Host, Facilitator & Coach
Karachi, Pakistan. Available nationwide, in the UAE, and internationally.
Bookings